Keynote Session

Monday Evaluation

Start With Why: How Great Leaders Inspire

Simon Sinek

12/10/12, 9:00 AM- 10:15 AM
Nicollet A/B/C/D

Why are some organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?


Any organization can explain what it does; some can even explain how they do it; but very few can clearly articulate WHY they do it.

Starting with WHY works in big business and small business, in the non-profit world and in politics. Those who start with WHY, those who have a clear vision as to why they are doing what they do, inspire others. The people that follow them don't do so because they have to, they do so because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to articulate your WHY and how to use that as a starting off point to inspire others and achieve success.

Simon Sinek shows audiences:

·That it doesn't matter what you do, it matters why you do it

·How to be open to new ideas and look at old ideas through a new lens

·To understand that employees are the backbone of any business and the key to success

·Why some organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and are able to repeat their success over and over (and how you can, too)


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